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July
2003 (Part 2)
Design Tip
: Should You Break The "Three-Click" Rule?
Conventional wisdom is that site navigation should be so simple and shallow that a visitor never has
to click more than 3 times to reach the desired content. But a recent study shows that the so-called "three click rule" may
be more myth than reality. What's really important is creating an effective navigation system that gets visitors where
they want to go. Click here to learn more.
Promotion Tip
: Deep Submit Your Dynamic Pages
Just think how easily you could promote your dynamic Web site if those pesky search engine spiders could
just index the content of your dynamic pages. Well, the exciting news is that some spiders can do just that! Other search
engines have taken a smaller step. They allow webmasters to submit important dynamic pages directly - one page at a time.
Click here to read on.
JavaScript Tip
: Spiders May Choke On Your Cookies
Even though many people can't resist the offer of a fresh baked cookie, search engine spiders have more
willpower. They get offers of JavaScript cookies all the time, but always turn them down. If visitors have to accept cookies
before they can view your site's content, you may be hiding your best content from search engines!
Click here to continue.
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